- Make a list of who you want to reach out to.
As previously stated, Dragon Store / Dragon Stuff shops cater to a variety of customers depending on the products they sell. To begin, think about who your items are marketed at while designing your overall marketing strategy. This phase will need you to define your target demographic, marketing goals, and what makes your potential clients unique.
To successfully implement an effective marketing plan, you must first define your audience and then segment it. You choose groupings of specific people within your bigger audience to precisely target through your marketing efforts by studying the target population to find key segments.
It’s more important to attract the proper audience with the correct message for your business than it is to be seen by as many people as possible. What sets segmentation marketing apart from other types of marketing is that there will always be someone more significant among the group of potential customers. This means that to attain successful outcomes, you’ll have to reject specific folks. While this may appear counterproductive, it is beneficial because you will not only sell your items, but you will also build a relationship with a satisfied audience who will respect your products and likely share their happiness with others, so expanding your customer base.
- Make a Story That Moves You
A great marketing effort relies heavily on emotions. According to a poll conducted by the Capgemini Digital Transformation Institute, clients who are emotionally invested in a firm spend twice as much as non-committed customers. For jewelry firms, nothing could be further from the truth.
The buying of jewelry is more of an emotive than a rational decision. For many, it signifies a meaningful present for special events such as Mother’s Day or Valentine’s Day. Others associate it with the most significant purchase of their lives: an engagement ring intended to express their love for their partner. This is why your marketing strategies must elicit emotional responses from your target audience.
- To reach your target audience, use online platforms.
According to a McKinsey poll, two-thirds of jewelry buyers start their search online before making a purchase, and one to two-thirds utilize social media for information and general assistance. This means that jewelers should use digital media as a platform for communication with potential clients to expand their business. Although most consumers prefer to buy higher-priced things in person for security reasons, SMEs can use digital media to enhance their visibility and reach a bigger audience.